Tickets are now on sale for this summer’s Groundswell—The Regenerative Agriculture Festival, which will take place on Wednesday 2 and Thursday 3 July at Lannock Farm, Hertfordshire.
Gabe Brown, one of the pioneers of the current soil health movement and owner and operator of Brown’s Ranch along with his wife, Shelly, and son, Paul, will deliver a series of headline sessions at this year’s Groundswell.
The Brown’s 6,000-acre ranch near Bismarck, North Dakota, showcases a remarkable diversity of crops and livestock, and it’s this integration that Gabe attributes to the regeneration of natural resources on the ranch.
Through innovative soil health practices, the family has created a thriving agricultural ecosystem and annually welcomes over 2,000 visitors, leading to Gabe being named as one of the twenty-five most influential agri-leaders in the USA.
Gabe expressed his delight at being asked to speak at the world-renowned festival. “I could not be more excited to present at Groundswell 2025. It is the world’s premier event for regenerative agriculture, and so it’s an honor to join such an inspiring lineup of speakers. I’m looking forward to connecting with fellow soil health enthusiasts and expanding my network in this field.”
Spread over two days, Groundswell provides a forum for farmers, growers, and anyone interested in food production and the environment to learn about the theory and practical applications of regenerative farming systems.
It’s not all about learning, however; with thousands of pints poured every year in the Earthworm Arms Bar, there is always some time for networking.
Also confirmed as a speaker at the event is Didi Pershouse, author and workshop creator, with her curriculum from the Land and Leadership Initiative now being used in 95 countries, including in India, where over one million natural farmers in Andhra Pradesh have taken part in the deeply participatory workshop.
Didi shared her joy at being asked to attend Groundswell for the very first time. “I’ve been hearing about Groundswell for years and am really looking forward to being there—in deep conversation and community—with some of the best and most committed soil and farming folks.”
Groundswell, which won the Food Innovation Award at the BBC Food & Farming Awards in December 2024, is now in its ninth year.
The event has experienced steady growth since it began in 2016, when it welcomed just 500 attendees. With a new glamping site and reshaping of the site, last year’s festival accommodated 8,000 visitors—attendee numbers that Event Director Alex Cherry describes as the “perfect balance.”
“We’ve intentionally grown to a size that preserves our welcoming, friendly community atmosphere while increasing the offering of diverse perspectives and experiences,” Alex explains. “Our goal isn’t endless expansion, but rather creating a meaningful gathering where farmers, scientists, consumers, and anyone else who’s interested can genuinely connect around regenerative practices.”
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