- OPICO will launch a new, dealer distributed, brand of quality replacement metal at LAMMA 2022
The new brand, Wearing Metal, includes replacement metal parts for Kverneland, Lemken and Kuhn ploughs, as well as Gregoire Besson ploughs and Discordon.
Wearing Metal is backed by OPICO’s wealth of knowledge and years of experience in the sales, sourcing and supply of parts for agricultural machinery.
“Our After-Sales team at OPICO is ideally placed to provide customers and agricultural dealers with specialist advice on the Wearing Metal range of quality replacement parts,” said James Woolway, Managing Director at OPICO Ltd.
OPICO has recruited Jack Martin to the role of Wearing Metal Parts Sales Representative. Jack has a broad range of agricultural experience, having previously been employed within the agricultural parts sector. Importantly, Jack has amassed practical working knowledge from various farming roles over recent years.
Jack’s remit is to represent the new brand and to encourage agricultural dealers to stock Wearing Metal, so that replacement parts are readily available from local dealers.
Wearing Metal replacement parts can also be ordered directly from OPICO, through any agricultural dealer, and shipped straight to farm.
Wearing Metal will be located on stand 6.116, Hall 6 at LAMMA, in the NEC, in January.