Arable business risk, resilience and reward will be at the heart of the AHDB Cereals & Oilseeds exhibit at Cereals 2016.
The event, taking place on June 15–16 at Chrishall Grange in Cambridgeshire, sees AHDB Cereals & Oilseeds continue its 2016 ‘risk’ communication theme on its stand (no 1112).
Unveiled at the 2015 Agronomists’ Conference, risk, resilience, reward explores the three ‘Rs’ from an agronomic, business and market perspective.
Dr Martin Grantley-Smith, AHDB Cereals & Oilseeds Strategy Director, said: “Grain price squeezes are putting many arable businesses under significant cost pressures.
“This test on business strength means growers are looking at innovative ways to control costs and build resilient businesses, better able to ride the wave of low prices.”
The stand will feature established favourites – such as Recommended Lists plot tours and independent crop management, market intelligence and business improvement experts – all designed to help improve business rewards for growers.
