RISE Re:Gen has announced the launch of British Regenerative Farming Week, a new annual campaign designed to celebrate, support and accelerate the regenerative farming movement across the UK.
Taking place from 12 to 19 September 2026, the week will bring together farmers, food businesses, retailers, bakeries, manufacturers, sustainability teams and supply chain partners around a shared aim: to champion farming practices that restore soil health, support biodiversity, strengthen rural communities and build a more resilient food system.
Led by RISE Re:Gen and sponsored by Eurostar Commodities, the campaign will create a national platform for organisations already working in regenerative agriculture, while encouraging more businesses to take part with confidence.
Regenerative farming is becoming increasingly central to conversations around food, climate, nutrition, nature and supply chain resilience. British Regenerative Farming Week aims to turn that interest into visible action by giving farmers a stage to tell their stories, brands a way to show meaningful support and the wider food industry a shared moment to recognise the role regenerative farming can play in British food production.
Throughout the week, organisations will be encouraged to share farmer stories, host farm walks, run customer campaigns, create regenerative menus, organise team learning sessions, publish progress updates and support schools and communities with educational resources.
Retailers and food brands can highlight products linked to regenerative supply chains, share educational content and creatededicated point-of-sale and digital storytelling. Bakeries, restaurants, cafés and foodservice operators can mark the week with a special dish, loaf, pizza, pastry or menu feature using ingredients sourced from regenerative farms.
Tim Parton, The Green Farm Collective and farmer producing RISE Re:Gen, said: “British Regenerative Farming Week is about creating a clear, credible and national moment for a movement that is already reshaping the future of food and farming. Regenerative farming has the power to connect people with the soil, nature, farmers and supply chains behind the food they eat.”
Jason Bull, managing director of Eurostar Commodities, said the week was “a vital opportunity to put farmers, soil health and resilient supply chains at the heart of the food industry conversation”. He added that Eurostar Commodities was proud to support a campaign championing regenerative farming and British farmers.
The campaign will provide an opportunity for brands, retailers, manufacturers, bakeries, restaurants and supply chain partners to demonstrate leadership in one of the food and farming sector’s most important conversations.
Farmers will be at the heart of the week, with the campaign creating a national stage to share practical experience, challenges, successes and the work already happening across British agriculture.
RISE Re:Gen is inviting everyone who grows, makes, sells, serves or supports British food to take part and help champion the future of farming from the ground up. Organisations can join the conversation using #regenerativefarmingweek.
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