In 2018 HORSCH achieved the highest turnover in the company’s history of 402 million Euro.
This is a two-digit growth for the third time in a row. There are many reasons for the 12% increase compared to 2017 (358 million Euro). HORSCH continues to carry out considerable investments at all sites, in the sectors service as well as R & D. In all sectors, HORSCH still follows its strategy of putting the focus of all activities on the customer.
This applies to the sectors tillage and seed drills as well as for the sectors plant protection and harvest logistics by on the one hand including more innovations in the machines, but on the other hand also by allowing for a more and more individual configuration of the machines for the different markets. Together with excellent service and sales partners the company says this guarantees that any client all over the world gets exactly the machine that meets his specific requirements – for example with regard to soil, country, climate or working width.
The export rate is 81% and in Germany turnover also increased. The Eastern European countries contribute 50% to its turnover and the company reports an outstanding sales result in the Ukraine.
In Western Europe turnover amounts to 23% with a turnover plus of 35% compared to 2017. In 2018, markets like France, Great Britain, but also Scandinavia developed extremely well.
The remainder results from worldwide activities in the USA, Brazil and China which continue to rise, a fact that can be put down to a continuous development of new markets and production and the start of sales in Brazil. HORSCH report that all product groups are generating a plus, the plant protection sprayers and the single grain seed drills are also becoming more and more important.
Going forward, for the first time, the focus will also be on technologies for hybrid farming that combines the best of organic and conventional farming. So the customers can expect information about mechanical population management and further innovative solutions.
The number of employees currently amounts to 1,600 all over the world.
To satisfy the increasing demand for its products in all sectors, HORSCB are investing around 30 million Euro at all its German sites.
At the production site in Ronneburg a completely new hall was finished and at the plant protection site in Landau the capacity was almost tripled.
The largest investment in the company’s history is made at the headquarters in Schwandorf. This investment alone amounts to 23 million Euro.
In 2019 the management sees further challenges for the agricultural engineering sector although the development at the beginning of the year has been quite positive.
