Hutchinsons is urging growers visiting Cereals 2026 to call at stand 231, where the company
will demonstrate how its Omnia farm management platform works alongside its agronomy,
soils and environmental services to improve whole-farm efficiency and profitability.
Omnia now supports more than 8,500 users across over 2 million hectares of UK farmland,
and Hutchinsons says this year’s event will highlight the latest developments, integrations
and on-farm benefits available through the system.
Rachael Roberts, marketing manager at Hutchinsons, said Cereals offers an important
opportunity to discuss the time and cost pressures affecting farm businesses and to show
practical ways to address them.
She said growers are looking for better ways to use farm data, refine input decisions, plan
rotations, navigate SFI and environmental schemes, and reduce paperwork — with the aim
of taking away ideas they can apply immediately.
Visitors will be able to see live demonstrations of Omnia covering rotational planning, field
recording, yield analysis, business performance reporting and the Scout app, which gives
users access to real-time field data.
The stand will also feature TerraMap soil scanning, the Healthy Soils programme, carbon
and environmental advice, and the recent Omnia integration with John Deere, which
enables seamless data transfer between the two systems.
Roberts said Omnia’s strength lies in being backed by Hutchinsons’ agronomists, digital
specialists and environmental advisers, giving growers both practical advice and technology
in one offer.
She added that Cereals is the ideal place for farmers to see how those services work
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