SAME DEUTZ-FAHR has announced its brand name has been changed to SDF. The new name will replace the current name in use for all the group’s corporate activities worldwide. This renewal will also affect the corporate logo, as the typeface and the traditional symbol of the four intersecting elements will both be reworked.
The new trademark is designed to better reflect the Group’s structure and size.
“The switch to SDF” explains Lodovico Bussolati, CEO of SDF, “is a logical consequence of the process of internationalisation, and is due to the development of the product range and the differentiation of the brand names that have characterised our Company over the past few years. This decision will allow the Group to face both its corporate and brand promotion activities in a much more effective and consistent manner.”
